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POP-PLOTS

Bedtime story fun and beyond

 

Overview

This is an educational app proposal presented during my tenure at the Centre of Digtal media in 2013. We proposed to develop an engaging bedtime story app that allows pre-schoolers and younger kids to read stories with kinesthetic, visual and auditory aids . 

 

Extensive researches have been conducted to explore the market potential of children e-book app. Researches showed two thirds of America parents are spending more time with their kids than 10 years ago. Earlychildhoodeducation.com reported children care and education ranked the second biggest spending in household spending, after housing. Parents in general are willing to invest on kids education.  

Regarding app purchasing, education is the second biggest categories in app store. They are mostly downloaded by parents. 

 

Target
Audiences

Parents and children entering preschool through to grade three

  • Kinesthetic Learning - Preschool

  • Visual / Auditory Learning – Grades 1/2

Pain Points

Children's storybooks rely on written communication, in many cases this frustrates younger readers who are still learning how to read.

Solution

Pop-Plots allows Children to identify difficult words through the application interface (mobile camera function) then provides a simple visual explanation for the child.

With the well-known story Cat in the Hat, we would like to show you how it works. Please see below a short demo video of the app.

Opportunities

  • Psychologists encourage visual learners to: use visual cues when reading, visual games, and visualization of story

  • Psychologists encourage kinesthetic learners:  to use ‘hand on experiments’, fiddle, and feel.

  • This is an undeserved market segment, and represent a significant opportunity

How

PopPlots  is a children’s learning application (mobile/IPad) that drives self-teaching opportunities as kids independently read their favorite storybooks.

App
Features

  • New technologies to innovate old proven products

  • Provide fun self-learning opportunities

  • Identify difficult words with visual explanation through camera phone techologies.

  • Go beyond story books, with the  Pop in Go mode: a secondary tool that helps students to learn outside of story-book setting. It allows children use the camera to identify any words in any situation, such as homework, daily activities and toy description.

Market
Potential

  • Education is the second biggest categary in app purchase.

  • On average, each ipad has 8 app specially for kids

  • Only 20% educational apps are for elementary children

  • 50% of the top seller are from this 20%

  • Significant Unserved market with market protential

 

Pricing

  • 50% apps in the app store are free 

  • Average Price: $1.54

  • Educational apps charge for premium

  • Range around: $0.99 to $5.99

  • We aim to price at $3.99

  • Or we get it for free! and charge on in-app purchase

    (AKA buying "Skins" for the app)

Prezi
Proposal
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